Everyday Explorers

BrandingVisual Development
Written By Katsy Garcia
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As part of my internship program with Everyday Explorers Co, I was tasked to lead a head-to-toe brand refresh for the paper and clear stamp company. Their brand is all about inspiring others to be creative everyday and document their personal journeys through scrapbooking, journaling, and other creative activities.

Instagram Story Covers

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Brand Illustration & Pattern Library

I developed an illustration library of customizable mix and match elements that could be used in the different collaterals of the brand.

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Social Media Post Templates

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Newsletter & Email Headers

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Later on, we decided to take out the text from the layouts, as some people might be viewing the emails on their phones and the text would shrink with the image. For better accessibility, we kept the GIFS as just illustrations, and the text would be in-email.

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Brand Product Photography

Katsy Garcia
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